Concealed CashConcealed Cash Resource #1 Whether you own a small business, work for someone else, or if you are a homemaker doing some work on the side. You are already sitting on a future goldmine. Unfortunately, you’re not aware of this and so, you are not tapping into it. Why would I know this? If you have sold anything to anyone and you did more than half a respectable job of it. Then you can sell more of that very same thing to those very same people who purchased from you before, and you could make a large profit doing so. If you sold 10 knick knacks to 10 customers last week at $110 each, then you know that these 10 people love buying knick knacks. So you can turn around and offer those very same 10 customers a new, bigger enhanced, more glorified knick knack at $200 each. Of course not all 10 customers will be able to purchase the more expensive knick knack. But 2 out of 10 customers will. And that means $200 more in your bank account. Or for example, if you as a homemaker did some clothing alterations at home for 10 customers, you can go back and offer custom-tailored clothing to those very same 10 customers. It seems like common sense, but by experience, this common sense is not common practice. The reason it is not common practice is simply because most are not aware of the impact on their take home profits by doing this very simple thing. Let's look at your bottom- line profits with this simple strategy. The first 10 knick knacks that you sold to 10 customers at $100 each brought in $1000. But, this was not your take home profit. A good rule to abide by is that advertising is usually half of your revenues. So, that’s $500 out the window. The $1000 that you collected from your customers translated into just $400 of take home profits for you. Let’s take a glance at the 2 knick knacks you sold at $200 each for a total of $400. Typically, your advertising would be half your revenues. But, you do not have to spend hardly any money on advertising to sell these 2 knick knacks because these people are already your customers. If those $200 knick knacks cost you $20 each, it means you spent $40 to collect $400 in revenues. Your take home profit is $360. As you can see by this scenario, you can double you profits by selling more to existing customers. This requires hardly any up-front costs. If you are not tapping into this hidden goldmine, you are wasting it away. Concealed Cash Resource #2 When most people hear that they can take what they are already doing and double their profits overnight, they refuse to believe that. They might even think it's simply impossible. Or, that it's actually possible to quadruple their profits, these people might turn their heads and shut their ears. They have never heard of such a thing. It can happen, and it does happen, in fact it happens every day. You can make it happen for you too. Once I reveal the secret. Here is the secret. For most businesses, the first impression they make on their customer is not when the customer walks into your store. It's not even their advertisement. It's the headline of that advertisement. Think about it for a moment. If your advertisement's headline does not capture the customer's attention within a couple seconds, that person will blink and move on to something else. If your headline does half its job by stopping the customer, that person will check out the rest of your ad, then move on. If a few customers decide to buy from you, they'll have the lingering feeling inside of themselves that maybe they don't see what they are buying from you. The reason they have that feeling is simply because of the inadequate headline that introduced them to your company. Another scenario is, if the headline absolutely stuns the customer, even if the rest is not as good, your customer will still want desperately to buy from you. Concealed Cash Resource #3 Maybe you are wondering how you are able to improve the headline of your ad to make that first and lasting impression so powerful that customer's stream into your business with cash in their hands. Don't anguish about it. You already have the resources to do so. You just don't know it yet. Think about where you see advertisements. TV, newspapers, magazines, the internet, and in your very own mailbox. Some of those ads repeat over and over again. If you think about it, no one spends money endlessly repeating the same advertisements unless those ads were bringing in profits. By noticing all the ads around you and then turning your focus to those ads that show up repeatedly, you can have a sufficient amount of headlines just waiting to be read by your customers. The focus is to smartly borrow from the winning headlines and apply them to your business. If you are thinking this could take you weeks, think again. You can easily come up with one in the next hour. The information is out there for you waiting to be put to use. A good source of good headlines are old ads that have run their course, you can find them in your public library. Concealed Cash Resource #4 If your thoughts are that this will not be able to profit you or your business, you are still not thinking on that positive path. It's not only possible, but it can be done now. Here is one suggestion that a large pizza corporation did to beat their competitors. They made a list of competitors. Then they added to this list what each competitor offered. Next they asked themselves what they could offer that their competitors didn't offer. The answer that this large corporation found simple is reliable home delivery of pizza. At that breaking point, the pizza company was transformed from a me too pizza restaurant to the front of the line. The Strategy can be as simple as you make it. The more you cater to the customer the better your response. Here is another example. Computer typing from home is what one gentleman did. He noticed that many people who implemented computer typing from home worked during the day. The drawback to that was that they needed to wait up to 2 days to get their work turned around. Here's what he did. The gentleman started work in the evenings, and offered his customers next morning delivery. His business jumped at 400%. The question you need to ask yourself is how you can change his strategy slightly so that you can offer something your customers want but can't get at your competitor. Put on your thinking cap and identify your strategy before the day is out. Why wait any longer. Concealed Cash Resource #5 One thing with most businesses is that they unintentionally prevent their customers from purchasing from them. An example is if there are 12 customers who want to purchase from you, only 10 will usually do so. The other 2 will be just too uneasy to give you their money. They may be excited to give you their money. But they're also uneasy doing so. In the end their discomfort wins out of their excitement. Those 2 extra customers can really make a world of difference. You end up spending the same amount of money on advertising whether or not you get those 2 extra customers. Off of those extra customers, the incremental profits they bring you are massive. For example with the knick knack example, if 10 customers purchase, your earnings are $400 ($1000 revenue less $500 for advertising and less $100 for the cost of the knick knacks). If you find the answer to pushing those 2 extra customers to purchase from you as well, your earnings jump to $580 ($1200 revenue less $500 for advertising and less $120 for the cost of the knick knacks). That is nearly a 50% escalating in take home earnings. The key to pushing those extra 2 on the fence to become paying customers and increasing your earnings by 50% is to decrease their level of uneasiness. Offer your customers a guarantee that is so risk-free that they'd be nuts to pass you up. Like a popular pizza joint that delivers in 40 minutes or it's free. Imagine the impact of a powerful guarantee like that. Everyone fears how long it takes for a popular and quality pizza company to cook, package, and deliver your lunch or dinner, but here is a company that will replace it for free. Why would you buy from anyone else? Many companies have reported that as soon as they announce a new guarantee, the overall increase in business generally outweighs the extra hassle of tricksters that are attractive by the new guarantee. In the knick knacks example from above, those 2 extra customers brought 50% more profits. If one returns the knick knack due to the more powerful guarantee you still win with a 20% increase in your take home earnings. That's strong and progressively more for doing nothing considerable other that announcing an influential no- risk guarantee. The only thing preventing you from establishing such a guarantee is yourself. You can create a guarantee today and offer it tomorrow. Concealed Cash Resource #6 I have listed and described about 5 Concealed Cash Resources that are at your dispose to increase earnings. You might be wondering, "Where should I begin?" To begin, try each of them independently. After you have understood which resources you have applied that make a substantial amount of difference, see if merging them makes an even greater difference. Test everything you try. Test small, then when you find that something is working well, then make the jump. Here is what you should do. Utilize about 5 hours today to come up with strategies for each of the five Concealed Cash Resources that has been described. Tomorrow conduct a small test of each of those 5 Concealed Cash Resource secrets. In about 10 days, you will find out which tests have worked and which tests have not. Implement what worked. Time is everything, so get moving! Concealed Cash Resource #7 The greatest thing about the 5 Concealed Cash Resources is that they are endless. Once you come across a headline that is accurately effective, you can keep tapping it until you have saturated your market. Once you have done this, all you really have to do is reuse that resource, find a new influenced headline, and find yourself back to those hefty earnings. The same thing applies to the guarantee. When other companies start matching your guarantee and it becomes worn out, get out there and come up with a better eye brow raising guarantee. Each of these five strategies are always going to be available to you because they do not require an enormous amount of time, you just need to remind yourself that, you can do it over and over again. There really is no limit. I am going to share some more ground-breaking strategies to advance your end results. Concealed Cash Resource #8 Who ever you are, and wherever you come from, there is information that comes from your brain that others would gladly compensate you to learn. You may be second guessing yourself thinking there is nothing I know that other people have not already come up with, and that's not necessarily factual. For example if you are a young, inexperienced teenager, you are probably full of spirit and vitality. You can teach others a thing or two about rediscovering life and being accommodating and unbiased. The first thing that puts you above the average person and gives you more knowledge about your specific business plan is that you are actually thinking of running a business. Make a list of things that you may know that could essentially teach others. Think about all your resources, your talent, your needs. You can ask yourself "What do I know that can teach others? And in what way is my understanding distinctive?" For both of these questions, you need to think of at least 2 or three things you know that most others do not. Everyone is distinctive, so get your list on the go. Many would love help on personal issues with their family, lives, marriage, and their kids. Local schools may pay a person like yourself with your knowledge a fee that they have charged their students for their class. You might be able to conjure a flat fee which can range anywhere from $20 an hour to over $50 an hour. Most may promote your class throughout your local community. If you take a look at your local adult school brochures, they have classes on practically everything. Most of the speakers are average people and have just overcome their fear of speaking to large groups. If you are willing to turn in this direction, this may be your ticket to spare cash. There will be no need for any out of pocket expenses; in fact the schools may do all the promoting for you. The only thing you need to do is collect a percentage of the class fees in exchange for talking about a subject you love. Wouldn’t that be great to have used your hidden resources to pay the bills for this month or just merely to purchase something you need or want? The end result is that all the students that attended your class are prospective customers of yours. So, in turn you are really being paid by your local adult school to promote your own business. Concealed Cash Resource #9 There are many ways to share your skills to groups that would pay cash to speakers like Professional Associations, Trade Associations, Industry conventions and conferences, Chambers of Commerce, community colleges, university extension programs, business networking groups, service clubs, Radio Talk Shows, TV Talk shows such as Lions Club, Kiwanis, Elks Club or even your local religious group. You might want to really start thinking about taking action on this valuable opportunity. This might be an easy way for you to finally explore some things you never thought you would be capable of doing. You might have asked yourself one time or another if maybe you were missing out on something. Concealed Cash Resource #10 If you are a person who is not a public speaker or has a slight case of stage freight, try another method of getting your expertise out to the public. Writing is another most effective way the public can be reached. Newspapers and magazines are always in search for expert writers. You might want to refer to your public libraries reference clerk. A reference clerk is perhaps your most reliable resource. If they do not have the resources you need, they know where to get it. Here are a few places writers can turn to share their expertise. Literary Marketplace which has all the direct resources you may need. The Standard Rate and Data Services Directory of Magazines list's probably every legal publication in the US. Writers Market is an annual directory of book and magazine publishers that are looking for writers. Writers Digest is a monthly magazine that includes a department every month listing new groups of people looking for writers. And last but not least, your local newspapers. There are so many publications in every city, town and state that you can share your expertise. Just think of all the publications you or your friends and family read on a daily, monthly and even an annual basis. Once you have found your most valued resource, you would have already asked yourself "Why didn't I do this sooner"? Most readers want to read something that is simple and to the point, but for the most part they just want to know they can read and learn from someone who can easily share their knowledge. Once you have made a list of potential publications to sell your expertise, write a sample of your expertise to the editors and make sure to include a detailed cover letter explaining your expertise and why you are knowledgeable to write about your particular subject. Concealed Cash Resource #11 If you think that maybe you are not in tune with writing about your expertise, you might want to try some freelance work of your own. Try poetry on some greeting cards. Put a verse on a separate 3" by 5" card, with your name and address information on the back. You can get a majority of your inspiration TV, watching a movie, child inspirations, or even your favorite book. Life experiences are also a good way to write poetry, like the birth of your first child or the birth of a grandchild. The point is that even though you think that greetings can only come from someone who has written many poems, it still needed to come from some kind of experience that person shared or by someone who has impacted their lives. This can be such a simple task if you are looking for the quicker road to bringing in some spare cash. In fact, if your work is acceptable, you can see yourself collecting some rapidly combined cash flow within about thirty days or so. To help you out here are some names and addresses from well known greeting card companies that accept work from freelancers.
Concealed Cash Resource #12 If you are a business owner, and have a good client base, you can sell or rent your customer mailing list to other companies in exchange for some quick cash. You might be wondering why this information would be valuable to others. Let's suppose you own a gym, when customer's sign up, they are supplying you with their names and addresses. Your customer's are demonstrating that they have some interest in beauty, fashion, and overall self improvement. Unless these people have asked to have their information to be kept confidential, companies would pay you for your highly targeted mailing list. Depending on how your list is marketed, you might be able to get anywhere from five cents per name to as much as a dollar. If you have six hundred customer names on your mailing list, you could collect up to six hundred dollars. Once you have your mailing list of all of your customer names and addresses organized, you could have a list broker do all the work for you. The main thing that you would want to know is the list broker doesn't get paid until he sells or rents your list. The cut your broker will receive is usually 20% of the gross revenue. You can find a list broker by looking in your yellow pages or in the Standard Rates and Data Service Direct Mail Book. This is available in most major public libraries. Keep in mind that even visitors to your stores are extremely good additions to your mailing list. So get moving! Start thinking! Only you can hold yourself back with the extra cash that is just waiting to burst out of your pockets and into your bank account. |